Skill category

Segmentation & Scoring

Turn a clean database into a usable one: classify accounts against your ICP, score fit and engagement, and build the lists your campaigns and reports run on.

/build-lead-scoring

Create a comprehensive lead scoring model with separate Fit and Engagement scores using HubSpot's new Lead Scoring tool. Replaces the deprecated HubSpot Score property.

/build-smart-lists

Create foundational segmented lists for marketing and sales operations via the Lists API, plus advanced UI-built segments: a master sendable list, ICP-based lists, persona lists, and engagement lists. All active (dynamic) lists.

scripted

/create-icp-tiers

Classify companies into Ideal Customer Profile (ICP) tiers based on firmographic data (industry + employee count). Creates a custom property via API and 4 classification workflows in HubSpot UI.

scripted

Other categories

Audit & Planning Database Hygiene Data Enrichment Automation Workflows Ongoing Maintenance

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