“USA”, “U.S.” and “united states” are three different countries in our reports
Every list filter on country now needs six OR clauses, and your geo report has four Germanys. The skill inventories every distinct spelling, maps them to canonical values, and batch-updates with a full audit trail.
Inconsistent geo values break geographic segmentation. A list filtering for "United States" will miss contacts labeled "US" or "USA". For B2B companies running region-specific campaigns or reporting by geography, this means inaccurate audience sizes and missed contacts. — from the Standardize Country and State/Region Values skill
Fix it with one command
The standardize-geo-values skill walks Claude Code through the entire fix — audit, CSV baseline, execution, and verification. Ready-to-run Python scripts included.
/plugin marketplace add tomgranot/hubspot-admin-skills
/plugin install hubspot-admin@hubspot-admin-skills
/standardize-geo-valuesFrequently asked questions
What is the best canonical format for country values in HubSpot?
Pick one standard — full English names (ISO short names) work best with HubSpot’s own IP-enrichment values — and normalize everything to it. The skill ships a default mapping you can edit before running.
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